DIRECTV has just announced further details for their pay per view package of BlizzCon coverage, and that the special promotion offering it free with a new subscription is now open. New DIRECTV subscribers in the US who sign up for DIRECTV by September 30 through www.blizzard.directv.com or 800-728-9375 will receive the package for free, while existing DIRECTV customers will be able to order it for $39.95 beginning on September 28. For full details, check out the official announcement, or head over to the BlizzCon site.

The winners of the BlizzCon 2008 Ticket Drawing have been chosen. We’ve sent emails to 1,500 randomly selected eligible Blizzard Account holders containing instructions for purchasing up to two tickets to the show. For your security, please note that in this email we are not asking winners to email us credit card information directly, nor are we asking winners to call Blizzard for any reason.

If we still have tickets remaining after this initial round, we will select more winners from the original opt-in pool. We will make an announcement on our websites once all tickets available have been sold. For more information, refer to the BlizzCon Ticket Drawing FAQ.

The opt-in period for the BlizzCon 2008 Ticket Drawing is now over. We will be randomly selecting winners within the next few days and will announce when selections have been made on our websites. If you are chosen, you will receive an email from Blizzard containing information about how to purchase up to two tickets to BlizzCon 2008. If you haven’t done so already, please go to Blizzard Account Management and update your contact information. For more details, see the FAQ.

The BlizzCon 2008 Ticket Drawing opt-in is now live. People with eligible Blizzard Accounts who wish to enter the drawing can now do so by logging in to Blizzard Account Management. The opt-in period will last until 11:59 p.m. PDT on Sunday, August 24. After it ends, we will select 1,500 people from the opt-in pool and offer them a chance to purchase up to two tickets to BlizzCon 2008.

This is a random drawing -- everyone with an eligible Blizzard Account who opts in any time during the opt-in period will have the same chance to win. Please make sure your Blizzard Account contact information (email and phone number) is up to date. For more information, including eligibility requirements, click here or read the FAQ.

As discussed last week, we’re preparing a drawing to offer 3,000 more BlizzCon 2008 tickets for sale. We’re finalizing the process now, and you’ll be able to enter the drawing beginning Wednesday morning -- in the meantime, here is an overview of how the drawing will work:

- To be eligible for the BlizzCon ticket drawing, you must (1) have an active Blizzard Account that was created on or before 9:00 p.m. PDT on Tuesday, August 12, 2008, when we first announced BlizzCon 2008 tickets had sold out; (2) be an adult in your country of residence; (3) have not previously purchased BlizzCon 2008 tickets; and (4) live in the United States, Canada, Australia, New Zealand, Singapore, France, the United Kingdom, Germany, Austria, Denmark, the Netherlands, or South Korea.

- Prior to the drawing, we will hold an opt-in period during which you can enter an eligible Blizzard Account into the drawing for a chance to purchase two BlizzCon 2008 tickets. Once the opt-in begins , you’ll see an opt-in feature when you log in to Blizzard Account Management. The opt-in period begins on Wednesday morning and will end the evening of Sunday, August 24. As this is a random drawing, those who opt in early will not have a better chance of being selected than those who opt in later.

- After the opt-in period ends, we will randomly select 1,500 eligible Blizzard Accounts from the opt-in pool to receive the opportunity to purchase up to two BlizzCon 2008 tickets. If selected, you will be notified via email with further information about how to purchase the tickets.

- Prior to the end of the opt-in period, please ensure the contact information (both email address and phone number) associated with the Blizzard Account is accurate and up to date, so that we may contact you if you are selected. To check and update your information, log in to Blizzard Account Management.

We recently announced that we will be offering 3,000 more BlizzCon 2008 tickets for sale via a drawing. Soon, eligible Blizzard Account holders who created accounts prior to 9:00 p.m. PDT on Tuesday, August 12, 2008 will be able to opt in for a chance to purchase up to two tickets to the show. We’re aware that many players are waiting for this drawing, and we appreciate your continued patience as we finalize the details. We’ll have more information to share here and on our other websites early next week.

Please note that a Blizzard Account is an account created for the Blizzard Online Store -- as opposed to an account created for a Blizzard game, such as World of Warcraft. If you have any questions regarding Blizzard Accounts, please read our Blizzard Account FAQ.

Blizzard Gamers,

On behalf of everyone at Blizzard, I want to apologize for the challenges and frustrations you experienced while trying to purchase BlizzCon tickets on Monday and Tuesday. BlizzCon is about the positive experiences you all have had with Blizzard games. As a result of this week's events, the excitement that many of you felt about the show has turned into dissatisfaction and disappointment.

Due to these circumstances, we've reevaluated our convention hall space and come up with some solutions that will allow us to offer 3,000 more tickets for sale. We know this will not be enough to satisfy the very high level of demand for tickets this year, but we want to ensure that BlizzCon remains a great experience for those of you who are able to attend. To avoid the issues many of you faced this week, we'll be selling these 3,000 via a lottery. We'll post further details once our plans are finalized. Please note that the lottery will only be open to those with an active Blizzard Account as of 9:00 PM PDT on August 12, the time that the “Sold Out” notice was posted.

I, and everyone else at Blizzard, share the frustration and disappointment that many of you have expressed as a result of this process. We'll do what it takes to avoid this type of situation in the future.

Sincerely,
Mike Morhaime

Tickets to BlizzCon 2008 are now sold out. We'd like to thank everyone once again for their overwhelming interest in this year's show. If you were unable to secure tickets, please keep in mind that DIRECTV will be broadcasting BlizzCon live from the Anaheim Convention Center on October 10 and 11. In the meantime, keep an eye on the BlizzCon 2008 website for updates on panels, exhibits, events, and more. We look forward to meeting some of you at the show!

Tickets for BlizzCon 2008 are now available for USD $100 each. BlizzCon will take place October 10-11 in Anaheim, California -- place your BlizzCon ticket order now. We look forward to meeting some of you at the show!

For everyone contemplating a trip this year's BlizzCon (October 10-11 in Anaheim, California), we'd like to give you a glimpse of just a few items you might find in your goody bag when you arrive at the show.

If you've ever been on the verge of finishing off a paladin, only to be foiled at the last second, you'll appreciate the 16" inflatable divine shield ball, complete with a paladin inside in the midst of hearthing away. Half of the goody bags handed out will contain the bubble-hearth ball, while the other half will have...

Frostmourne. The very name of Arthas's runeblade strikes terror into hearts across Azeroth. Now it comes to you in a more convenient package, and you don't even have to travel to Icecrown Glacier to get it. As you go about your daily activities, whether they be raising legions of the undead or just brooding on your throne, carrying this 48” inflatable Frostmourne will grant you an extra touch of sinister majesty.